FWD: “How Swatch Started a Revolution: History of Fashion Watches” - Bloomberg
PRESENTER
Yasmine Saab
ORIGINAL CITY
Dubai
Original Date
November 16, 2019
Description
Swiss watches have long been considered the best in the world - but by the 1980s, Japanese quartz technology was taking over the industry, and Swiss watchmaking companies were going under. This is the story of how Nicolas Hayek took a fresh look at a centuries-old industry and turned it on its head. With ingenuity, tireless determination, and marketing prowess, he revolutionized the world of watches and cemented the status of the Swiss timepiece.
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